Innovative and Inspiring: Meet Art Director Felix Lundqvist

Hollywood 411
4 min readMay 11, 2023

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In today’s fast-paced world, standing out and getting noticed can be a challenge. For businesses and organizations, advertising and marketing are essential to reach and engage customers. That’s where an Art Director like Felix Lundqvist comes in — a creative mastermind with a unique combination of technical skill, leadership, and communication abilities that help transform concepts into stunning visual masterpieces.

Felix Lundqvist is an accomplished Art Director whose exceptional quality and innovation in the art and design industry have been widely recognized. With a proven track record of creating captivating campaigns that leave a lasting impact on viewers, Felix’s work as an Art Director is nothing short of exceptional.

Felix’s innate ability to think creatively and bring a fresh perspective to every project sets him apart from his peers. He has a talent for turning even the most mundane concepts into captivating visual experiences. Whether it’s selecting the right color palette, crafting innovative advertising campaigns, or implementing strong design principles, Felix’s unique and captivating design aesthetic infuses each project with inspiration and innovation.

Felix’s impressive credentials include a Bachelor of Fine Arts in Advertising from the Academy of Art University in San Francisco and a diploma in advertising and strategic communication from the legendary Berghs School of Communication in Stockholm, Sweden. These experiences gave him a unique perspective and skill set, enabling him to approach campaigns with a thorough understanding of visual storytelling and design principles.

Throughout his career, Felix has worked on numerous projects that have allowed him to showcase his exceptional talent and expertise, resulting in several accolades and awards. He has won several Addy Awards and a prestigious Gold Pencil in the One Show Young Ones.

After freelancing for four years, Felix worked for Advantis Global for Apple in Cupertino, California, where he was responsible for developing and curating content for Apple’s SIRI. He played a critical role in ensuring the content was visually engaging and aligned with the brand’s values.

Felix then worked for Cutwater LLC in San Francisco, where he played a pivotal role in launching two TV spots for Seaworld and Busch Gardens new roller coasters, Pantheon and Iron Gwazi. He was a lead art director on the team that pitched, won and rebranded Harvest Snaps social presence, creating a new playbook and guidelines for the brand to adhere to moving forward.

Following his successful stint at Cutwater, Felix continued his career as an Art Director at Havas Atlanta, where he played a critical role in launching several successful campaigns for high-profile accounts such as Smartwater, Vitaminwater, and Coca-Cola. During his time there, he played a key role in launching the well-known “Nourish Every You” campaign featuring Lil Nas X as the spokesperson, a viral social campaign called “Unconventionally Smart” with Pete Davidson for Smartwater, and a digital partnership with FIFA 23 for Coca-Cola.

Currently, Felix is at the firm Critical Mass in Los Angeles, where he served as the Art Director on the Madness Loves Company campaign for AT&T March Madness. From concept development to final execution, Felix played a critical role in bringing the campaign’s vision to life. He helped shape the campaign’s visual identity and initial scripts, ensuring its success. He is continuing to push AT&T as a brand at Critical Mass with their advertising presence, and he’s said that there’s some really amazing projects that they are announcing in the near future.

There’s no doubt that Felix’s exceptional leadership abilities contributed significantly to his success as an Art Director. He is a team player who collaborates closely with his colleagues, inspiring them to deliver their best work. His strong communication skills enable him to articulate his vision effectively, ensuring that the team stays on track and aligned with the project’s goals.

As an Art Director, Felix Lundqvist is a force to be reckoned with, and we can’t wait to see what he tackles next. His passion for creativity and his drive to always push the boundaries of what is possible in the art and design industry make him a true inspiration. With his exceptional talent and leadership abilities, Felix is sure to continue to achieve great things and leave a lasting impact on the industry for years to come. We have no doubt that he will continue to bring fresh perspectives and innovative ideas to every project he undertakes and inspire future generations of creatives to follow in his footsteps.

You can check out more of Felix’s work on his official website:

Felixlundqvist.com

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Hollywood 411
Hollywood 411

Written by Hollywood 411

Entertainment News, Features & Interviews by Chief Editor Amber Claire

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